Dyson launch first retail store in the UAE

Complete with product demos and a hair salon

13 June 2017
by Stuff Staff

British vacuuming pioneers, Dyson officially opened their first retail location at Dubai Mall in the UAE yesterday.

Dubbed ‘Dyson Demo’, it’s designed to be more than just a typical shop, giving customers the opportunity to try out the company’s broad range of products first hand as part of its philosophy that people need to understand how a machine works before plonking down their hard earned cash. Something we can all get behind.

Here's the awesome @dyson V8 handheld vacuum at work.

A post shared by Stuff Middle East (@stuffmideast) on


Dyson engineer, Chris Osborne was on hand at the launch to demo the various products the store has to offer, including the Supersonic hair dryer, V8 cord-free vacuum, Pure Cool purifier fan and the new Cu-Beam LED lighting designed by Sir James Dyson’s son, Jake.

A spokesman from Dyson UAE also noted that several of the company’s connected home products would see release in the region in 2018.

Check out the video below to see the Dyson Supersonic hairdryer in action at the store’s dedicated hair salon – complete with super slow-mo footage courtesy of the Sony Xperia XZ Premium.

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