Apple douses iPhone 7 in Product (Red) charity karma

Plus! iPhone SE gets more storage; no extra karma

22 March 2017
by Stuff Staff

Ooh, red.

Striking, isn’t it? And best of all it instantly renders any other iPhone utterly evil, for every purchase of this Product (Red) Special Edition bumps a little cash into the Global Fund against HIV and AIDS. Apple has done a few Product (Red) things over the years, but rarely have they looked quite as snazzy as this one.

This is what I have been waiting for!

No, you were waiting (and waiting) for your lottery ticket to come in so you could afford an iPhone 7. And, charity or no, this doesn’t change that: the red iPhone 7 comes in 128GB for US$815 and 256GB for US$925. Upsize your karma-phone to the Plus-size version for US$950 or US$1060.

Yikes. I keep forgetting how spendy they are. Same specs?

Yep, same specs. Although… some related news on that front. The humble, but excellent, iPhone SE got itself a double memory boost. It now comes in 32GB and 128GB versions, for the same price: US$450 and US$560. No red edition, but you could buy a Product (Red) leather case for it for US$45.

Oh, so maybe I could just…

In fact, Apple will sell you a Product (Red) leather or silicone or battery case for any of your iPhone 7 phones. But before you think you’ve found the low road to Feelgood City, the percentage on a crummy case is not going to help the planet’s AIDS sufferers nearly as much as getting the full-whack phone. Right?

Then again: instead of buying a $800 charity-affiliated phone, you could just buy a $400 phone and give the other $400 straight to charity. So many choices: you’ve got until 24th March to decide, for that is when the Apple iPhone 7 Product (Red) Special Edition launches online, and in Apple Stores worldwide.



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