Rumour: Apple planning an ‘affordable’ MacBook Air

Posted May 8, 2012 by Stuff Staff in News

With ultrabooks proving increasingly popular with the buying public, Apple is reportedly considering unleashing a cheaper MacBook Air to grab a share of the market.

According to DigiTimes, Apple may release a $799 MacBook Air in the third quarter of this year, anticipating the launch of $699 Intel-powered ultrabooks. The MacBook Air range currently starts at US$999, a premium price tag likely to put off a large section of customers who’d otherwise appreciate the device’s portability and svelte form.

We’ll keep our ears peeled and our eyes close to the ground (or something) and let you know how this rumour develops. In the mean time, would you buy a “cheap” MacBook Air? Do you think Apple‘s in danger of damaging its brand image with more affordable gear? Let us know below.


About the Author

Stuff Staff

Our crack-team of gadget-loving ninjas scour the interwebs for the hottest gadgets and the coolest kit around. They produce the pages of Stuff Middle East by day, but don internet-friendly masks by night, stealthily hunting the latest gadget news and tech trends.


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