Qualcomm Vuforia gives you child-friendly augmented reality

Posted January 15, 2012 by Mike Priest in News

One of the coolest things we saw this year at CES by far was the advances that have been made in the field of Augmented Reality. At their Keynote on day one of the show Qualcomm unveiled their new Vuforia tech with a live demo showcasing an interactive prototype playset they have been working on with none other than the folks over at the Sesame Company. We had a chance to check it out first hand at their booth and were impressed with its ability to recognise and differentiate between the various objects placed in front of the tablet running the software – from jukeboxes to actual Sesame Street characters.

Check out this sizzle-reel that Qualcomm have put together outlining other potential uses for Vuforia that don’t involve Bert & Ernie.

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AR, Augmented Reality, CES, CES 2011, Qualcomm, Vuforia, vuforia at CES

About the Author

Mike Priest

One of the Middle East’s most respected gaming critics and his opinions are sought in the highest echelons of the gaming industry. He has written almost all of the regional edition of Stuff’s gaming content since launch and helps to shape the opinions of gamers throughout the GCC with his sharp wit and engaging copy. Mike’s knack for identifying trends in the output of the gaming industry are legendary and he appears regularly on the airwaves to represent Stuff during panel discussions on gaming.