After five years, the great white hope of PMPs gives up on chasing Apple’s iPod. The Zune is dead, long live Windows Phone 7.

That, according toBloomberg, is the crux of Microsoft’s current thinking on its Zune music players. The PMPs were introduced in 2006, but never dented Apple’s iPod sales in the way Microsoft hoped. Now that MS has launched Windows Phone 7, it plans to offer the Zune music player interface on that platform rather than continuing to produce standalone players. The report is unconfirmed at the moment, but suffice to say Microsoft’s dream of stealing Apple’s glory in the PMP market is dead. Its phone plans, on the other hand, are just starting to take shape.

[via whathifi.com]

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