First official Apple Store to open in UAE, Mall of the Emirates

It took long enough, but Virgin Megastore has finally answered UAE-based Apple fanboy’s calls and will be opening the region’s first official Apple Store next week. The store, in Dubai’s Mall of the Emirates, will be 100 per cent Apple, we’re told, complete with Apple staff and know-it-all Geniuses.

It’s a real boon for Apple-lovers in the UAE, who in the past have had to deal with extra-long waits for Cupertino’s latest toys or suffer the hugely-inflated prices on the grey market.

Bad news for other manufacturers though, who have no doubt capitalized on Apple’s lackluster presence in the region.

More info – including better images (these are just sample shots) in a bit – and we’re going to ask Richard Branson himself if this means the iPad 2 will get here any quicker.

[UPDATE - the exact date is March 16th, and Virgin Megastore will be celebrating by giving away vouchers to would-be iMac and MacBook buyers]

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About Thomas Shambler

Editor of Stuff in the Middle East. Known for his witty reviews and insightful comments on some of the world’s coolest kit, he is responsible for putting together the magazine, testing the newest tech, and writing features at the laser-cut edge of the gadget world. Thomas also makes regular broadcast appearances during which he gives friendly advice and warns the world of the impending robot Armageddon.

13 Comments

  • abdullah
    March 9, 2011 | Permalink |

    i hope they come to saudi arabia as soon as possible

  • RungoRungo
    March 10, 2011 | Permalink |

    some idiot muslim suicide bomber will prolyl destory it.

    http://www.privacy-tools.cz.tc

  • March 10, 2011 | Permalink |

    Dear Steve Jobs
    Millions of customers in the Middle East need Apple support in opening an official store that sells, does maintenance, etc to all Apple products. In the absence of such support, a lot of Apple customers become frustrated due to lack of stores that sells Apple products and accessories. It’s not ideal for Apple customers to pay money, plus taxes for products in Europe while the products are going to be shipped to Middle East anyway. Same thing applies when customers send their Apple products for maintenance to Europe. This is only a sneak peak of the sever difficulties that Apple customers encounter in Middle East when it comes to purchase Apple products or when it comes to maintenance. We have many customers interested in Apple products, but the lack of official stores and support, does discourage customers from putting themselves in such situation while they have other competitive alternatives, more convenient, and they cost less.

    Hopefully, your next focus point will be supporting Middle East

  • March 10, 2011 | Permalink |

    We are waiting for the opening of our country :(
    we need for open Apple store in SaudiArabia

  • Hmmm
    March 10, 2011 | Permalink |

    How is it an “official apple store” if it’s run by virgin?

  • Tareq
    March 10, 2011 | Permalink |

    The news is wrong this is not First official Apple Store!!
    it is just authorized apple dealer.

  • Ralph
    March 10, 2011 | Permalink |

    If its an Apple store, what’s Virgin doing? I know Apple has an office in Abu Dhabi and they would definitely look at Dubai as an option, but I fail to understand the Virgin connection though & btw Virgin Megastore ME is a franchisee of Virgin UK.

  • josh
    March 10, 2011 | Permalink |

    Will the pricing be same or not far from the US?

  • March 10, 2011 | Permalink |

    I’m going to leave the same comment that I left at 9to5mac.com.

    I’ve been living out in Dubai for around 20 years, and have been a “keen observer of the local Mac scene. It doesn’t make any sense for Apple to directly open a store within a store.

    Virgin Megastore out here is run under a what I believe is a franchisee model. The local franchisee has on occasion carried grey market Apple products – iPhone 4 / iPad, when they haven’t been available through official distribution channels. I would not see this happening if Virgin were out here themselves – with their brand to protect.

    I’ve been told by Apple’s exclusive distributor – Arab Business Machines (an arm of the Midis Group) that Apple already has an office out in Abu Dhabi.

    A job posting that 9to5mac.com links to in it’s post on this issue makes sense. It explicitly states “ensure that Apple Sales Staff & Partner Staff who work in third party stores and Store Staff employed by our key reseller’s”. While I wouldn’t expect the job posting to give it away – this fits in with what I think will probably turn out to be another “Mac store” opened by a reseller.

    It would be great to get Apple coming in directly to break up what is a region wide monopoly – but I doubt it’ll happen in retail right away – and definitely not a store within a store.

    If anywhere, I’d expect an actual Apple Store at Dubai Mall, possibly on the Avenue that runs through Downtown Dubai, and a far shot as suggested by someone on Twitter – the new mall on Yas Island.

  • IR
    March 18, 2011 | Permalink |

    I think IRAN was a better choice for opening an Apple store in Mideast.
    but as here said,it’s not an apple store and it’s just a common store for selling apple stuff.

  • Muhammad
    August 31, 2011 | Permalink |

    Hi,
    I m a Apple certified technician i want to wrok with u….

  • muhammad
    August 31, 2011 | Permalink |

    Hi, i m working in dubai but i want to work with u …….

  • M. Kashif Khalique
    April 5, 2012 | Permalink |

    Friends/Customer services! my uncle purchase iphone4s for me on 5th,feb,12 from usa and bring pakistan, after 20 days speaker of the phone is not working, there is no App store in our country. i am going dubai on 9th,Apr-14thApr,12 can go to app store dubai to clame my varanti i have lost purchase receipt, but i check online guarantee is valid. plz guide me where i go and what i do my email add is kaash100@hotmail.com

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