In today’s world it’s all about viral marketing, and Tipp Ex seems to have got it right. The latest campaign to push the Pocket Mouse (one of those rolley-whitey-outey things) masquerades as a hunter shooting a bear.

Watch the clip, then make a choice (to shoot or not to shoot your furry friend) and you’re given access to a load of interactive videos by typing in what you’d like to see.

But enough from us – watch for yourself below:

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