Sammy NX10 now in the UAE

Posted May 24, 2010 by Thomas Shambler in Featured

Samsung has just launched its new rival to the Micro Four Thirds brigade in the Middle East.

The NX10 follows many of the same principles of its MFT forefathers, removing the reflex mirror and optical viewfinder to get tiny dimensions. but the key difference between the two is that the NX10 uses the same APS-C sized sensor as a standard DSLR. In theory that’s great, producing better low light performance (the bigger the sensor, the more light it can absorb). The downside is that its lenses are much larger.

With the 30mm pancake lens fitted, the NX10 looks small and sprightly (but still a bit tubby for small pockets). Stick some of the bigger lenses on however (like the stonking great big one above) and it’s hardly the most compact of cams. In fact, if you’re going to be fitting a lens over pancake-sized, there isn’t much point grabbing a cam sans-viewfinder.

No word on prices just yet, but if it follows its European cousins it should be about the US$870 mark.

[UPDATE: it’s actually cheaper here than in the UK, the NX10 will be available by the end of the month for US$815]

Stay tuned for our full review later next week.

Here it is, straight from the horses mouth below:

Middle East, May 23rd, 2010—Samsung Digital Imaging Company Inc., a market leader and award-winning innovator in consumer electronics, unveiled the Samsung NX10.

“The Samsung NX10 is an innovative digital camera that provides users with optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise perfect images. With our thorough research these past few years, we have discovered that what consumers want consumers want from their cameras is evolving. We have reflected their needs in the Samsung NX10. The new Samsung NX10 marks the start of the next generation of cameras.” said Mr. Ram Modak, General Manager of Digital Imaging Division of Samsung Gulf Electronics.

“Now with specialised equipment open to everyone with no restrictions solely to the professionals, more people want to capture snapshots and tell a story through their camera—but they also want something compact that can be carried around all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.” Ram Modak continued.

The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie to create the full story. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.

The Samsung NX10 ensures users never miss a moment, with one of the fastest AF in its class on the market. The company’s latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF.

The new camera has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go.

Consumers are not just limited to taking shots, but can also tell their own stories in video format with HD movie recording (H.264 codec).

Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0” AMOLED screen in Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption and higher contrast ratio – 10,000:1 vs. 500:1.

Mr. Ram Modak continues: “Samsung has always been quick to implement cutting edge technology and no more so when it comes to quality of images. For the first time in the market, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality.”

The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the right shoot mode.

Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.

About the Author

Thomas Shambler

Editor of Stuff in the Middle East. Known for his witty reviews and insightful comments on some of the world’s coolest kit, he is responsible for putting together the magazine, testing the newest tech, and writing features at the laser-cut edge of the gadget world. Thomas also makes regular broadcast appearances during which he gives friendly advice and warns the world of the impending robot Armageddon.

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